Asking yourself these questions?
"What is a website? How does it work? How much does it cost?
Do I really need one? Which solution should I choose?"
"This guide answers all those questions, without technical jargon, to help you make the right decision."
What exactly is a website?
A simple explanation to understand it all
A website is your online shop
Like a physical storefront, but accessible 24/7 from anywhere in the world. It's your digital ambassador working for you even when you sleep.
Findability
Customers find you on Google and search engines. Without a site, you're invisible online.
Presentation
You showcase your products, services and professional expertise.
24/7 information
Hours, address, contact — available at any time for your customers.
Customer relationship
You stay in touch with existing customers and attract new prospects.
Little glossary (no jargon)
The technical words that keep coming up — explained simply.
- Domain name
- The unique address of your site (e.g. yourshop.tn). Like a postal address for the internet.
- Hosting
- The remote server storing your site's files and serving them to visitors 24/7.
- SEO
- Appearing in Google results when someone searches for a word linked to your business.
- SSL
- The little padlock on the left of the URL. Encrypts data between your visitor and your site.
- CMS
- A system that lets you edit content yourself without coding (e.g. WordPress).
- Responsive
- A site that automatically adapts to the screen: phone, tablet, computer.
- DNS
- The internet directory — translates a domain name into the server's technical address.
- Backup
- A copy of your site made regularly, so everything can be restored in case of trouble.
Why have a website today?
Digital is no longer an option, it's a necessity
- ✗Potential customers struggle to find you
- ✗Less professional image and reduced credibility
- ✗Total dependence on third-party platforms (Facebook, Instagram...)
- ✗Missed opportunities 24/7
- ✗Harder to be found by new customers
- ✓Digital presence 24/7
- ✓Enhanced credibility and professional image
- ✓Total control of your online image
- ✓New customers via Google and social networks
- ✓Increased revenue
Did you know? The numbers speak for themselves
The 3 Pillars of a Successful Website
Understand the essential elements that make your online presence work
Domain Name
Your unique address on the internet
It's the unique identifier that lets your customers find you online. Like a digital postal address.
"Like your business address in the city"
Free advice to pick the best domain name and help with the purchase
Web Hosting
The infrastructure that stores your site
Fast, secure servers where all your site's files are stored. Guarantees 24/7 availability.
"Like the premises hosting your business"
Premium hosting included in all our subscriptions, at no extra cost
Content & Design
Your site's user experience
The interface, design and content that engage your visitors. This is what converts prospects into customers.
"Like the layout and merchandising of your shop"
Custom design included depending on your subscription plan
Where does the cost of a website come from?
A website is several services running together. Here's what each really costs when bought separately, and why.
Domain name
~ 30-40 TND / yearWhat: The unique address that lets customers find you (e.g. yourshop.tn).
Why it costs: Managed by global organizations (ICANN, registrars). The price covers registration, DNS maintenance and fees for these institutions. A .tn extension costs more than a .com for local administrative reasons.
Web hosting
~ 10-50 TND / month standaloneWhat: The physical server that stores your site and serves it 24/7.
Why it costs: A real server consumes electricity, must be cooled, protected against failures, and connected to the internet with dedicated bandwidth. Teams monitor 24/7 to prevent outages. A serious host also runs daily backups — that has a cost.
Initial development
~ 1,000 - 3,000 TND one-shotWhat: The developer's work to build your site: design, integration, content, testing.
Why it costs: A professional site takes 20 to 40 hours of an experienced developer's work. Like paying an architect and then a contractor to build a shop: it covers design, execution and adjustments.
Maintenance & security
~ 50-150 TND / month standaloneWhat: Security updates, patches, outage monitoring.
Why it costs: Every month, new security vulnerabilities appear. If nobody updates your site, it will end up hacked or crashed. 1 to 2 hours of technical work per month are needed just to keep the site alive and safe.
Human support
~ 100-300 TND / intervention standaloneWhat: Someone reachable when you have a question, a bug, or a change to make.
Why it costs: The day your site goes down or you want to change a phone number, you need someone who responds quickly and knows what to do. That human time counts — it's never free, even when it seems "included".
Why a monthly subscription changes the game
When you buy everything separately, you pay each line item at premium price — and nobody is accountable if it breaks. A monthly subscription pools hosting, maintenance and support, and a single team commits to your site's continuity.
You're not just buying a site — you're paying for it to stay online, secured and up to date, without having to think about it. Same principle as a phone plan: you're sold an ongoing service, not just an object.
Which Solution to Choose?
Compare the different options available to make the right choice
✓ Pros
- Simple interface
- Fast start
- No technical skills required
✗ Cons
- •Technical limitations
- •Little customization
- •Perpetual subscription
To quickly test an idea
✓ Pros
- Flexibility
- Large community
- Many plugins
✗ Cons
- •Complex maintenance
- •Security to manage
- •Learning curve
If you have time and skills
✓ Pros
- Custom development
- Maintenance included
- Professional support
- Scalable with marketplace
✗ Cons
- •Monthly commitment
- •Initial development lead time
Optimal professional solution
What your site could look like
Each template below is a real site we can customize for your brand in a few days. Click to see it larger.
The Subscription Solution: Simplicity & Transparency
Everything included in a monthly subscription — no surprises, no hidden fees
Our Subscription Plans
La solution complète pour démarrer
VAT included (19% VAT)
That is 29 TND excl. VAT
Tout ce qu'il faut pour une présence professionnelle fiable
A hair salon in Tunis
Home + services + photo gallery + hours + contact. 5 pages, live in 5 days.
- Site web sur mesure (5 pages)
- Design responsive mobile-first
- SEO optimisé inclus
- Hébergement standard inclus
- Espace client avec tickets & chat
- Maintenance & sécurité incluses
- Réponse support sous 48h
Cancel anytime · 15-day guarantee
Pour les entreprises en croissance
VAT included (19% VAT)
That is 67 TND excl. VAT
Plus de puissance, plus de flexibilité, plus de résultats
A clothing boutique
Product catalog + cart + online payment + detailed sheets. ~10 pages, delivered in a few days.
- Tout inclus dans Essentiel
- Jusqu'à 10 pages
- E-commerce & boutique en ligne
- Hébergement performant
- Support prioritaire
- Priorité haute sur vos demandes
Cancel anytime · 15-day guarantee
La solution premium tout-en-un
VAT included (19% VAT)
That is 126 TND excl. VAT
Tout est géré pour vous, sans compromis
A multi-office clinic
Bilingual FR/AR + appointment booking + patient area + multi-site. 15-20 pages, ~2 weeks.
- Tout inclus dans Business
- Jusqu'à 20 pages
- Hébergement haute performance
- Support VIP
- Priorité maximale sur vos demandes
- Gestionnaire de projet dédié
Cancel anytime · 15-day guarantee
Subscription vs. Traditional Solution
See why the subscription is cheaper and simpler
Prices shown in TND incl. VAT. International clients: equivalent rates in EUR excl. VAT.
Traditional Solution
Hidden costs are commonTenovates Subscription
All included, no surprisesIncluded in the subscription
Standard costs depending on extension
What you gain with the subscription
Zero initial investment, a fixed monthly budget, and a solution complete with human support included. You only pay for what works — and you can stop whenever you want.
❓ Frequently Asked Questions about the Subscription
How does the subscription work?
You choose your plan, we build your custom site. Once delivered, you pay a monthly subscription that includes everything: hosting, maintenance, support and updates.
Can I cancel at any time?
Yes, you can cancel your subscription at any time. Your site stays online until the end of the paid period, then we can help you migrate it if you wish.
What if I want to add features later?
From your client area (included in all plans), create a support ticket describing your need. Our team gets back to you with an estimate and starts development based on your plan's priority.
Is the domain name included?
We advise you for free to choose the best domain name. The domain name cost (20-40 TND/year depending on the extension) is on you, but we guide you to acquire it at the best prices.
From brief to going live
How long does it take? It depends on what you want.
From a template
5 to 7 days
30+ designs ready to customize
Custom project
3 to 8 weeks
Depending on complexity and features
Brief & scoping
YouYou fill out the form (5 min) then a call with a project manager to validate goals, audience, constraints.
Design
Template selection or — for custom — wireframes, design mockups, validation via back-and-forth rounds.
Development & integration
Adapting to your brand (colors, logo, texts, photos), specific pages, features, integrations.
Preview & adjustments
YouYou discover your near-final site. You request changes, we apply them before going live.
Go-live & training
Your site is published. We show you how to manage your client area, post tickets, and evolve it.
Durations are average observed. A very ambitious custom project (multi-vendor marketplace, multi-language, complex integrations) can take longer — we give you an honest estimate at the brief call.
Congrats — you now know the essentials!
You understand what a website is, how it works, and why the Tenovates subscription is the ideal solution for your business.
→The logical next step
Now that you're informed, it's time to take action.Share your project in 5 minutes.
No jargon, no gotcha contract. You try it, you stay if it works for you.