COMPLETE GUIDE · WEBSITES

Everything to know aboutprofessional websites.

A simple, complete guide that explains everything you need to know. Understand, compare, choose the best solution — no technical jargon.

Asking yourself these questions?

"What is a website? How does it work? How much does it cost?

Do I really need one? Which solution should I choose?"

"This guide answers all those questions, without technical jargon, to help you make the right decision."

What?

What exactly is a website?

A simple explanation to understand it all

A website is your online shop

Like a physical storefront, but accessible 24/7 from anywhere in the world. It's your digital ambassador working for you even when you sleep.

Findability

Customers find you on Google and search engines. Without a site, you're invisible online.

Presentation

You showcase your products, services and professional expertise.

24/7 information

Hours, address, contact — available at any time for your customers.

Customer relationship

You stay in touch with existing customers and attract new prospects.

Little glossary (no jargon)

The technical words that keep coming up — explained simply.

Domain name
The unique address of your site (e.g. yourshop.tn). Like a postal address for the internet.
Hosting
The remote server storing your site's files and serving them to visitors 24/7.
SEO
Appearing in Google results when someone searches for a word linked to your business.
SSL
The little padlock on the left of the URL. Encrypts data between your visitor and your site.
CMS
A system that lets you edit content yourself without coding (e.g. WordPress).
Responsive
A site that automatically adapts to the screen: phone, tablet, computer.
DNS
The internet directory — translates a domain name into the server's technical address.
Backup
A copy of your site made regularly, so everything can be restored in case of trouble.
Why?

Why have a website today?

Digital is no longer an option, it's a necessity

Without a website
  • ✗
    Potential customers struggle to find you
  • ✗
    Less professional image and reduced credibility
  • ✗
    Total dependence on third-party platforms (Facebook, Instagram...)
  • ✗
    Missed opportunities 24/7
  • ✗
    Harder to be found by new customers
With a website
  • ✓
    Digital presence 24/7
  • ✓
    Enhanced credibility and professional image
  • ✓
    Total control of your online image
  • ✓
    New customers via Google and social networks
  • ✓
    Increased revenue

Did you know? The numbers speak for themselves

81%
of customers search online before buying
75%
judge a company's credibility from its website
24/7
your site works even when you sleep
How does it work?

The 3 Pillars of a Successful Website

Understand the essential elements that make your online presence work

Step 1

Domain Name

Your unique address on the internet

It's the unique identifier that lets your customers find you online. Like a digital postal address.

To better understand:

"Like your business address in the city"

WITH TENOVATES:

Free advice to pick the best domain name and help with the purchase

1
Step
Step 2

Web Hosting

The infrastructure that stores your site

Fast, secure servers where all your site's files are stored. Guarantees 24/7 availability.

To better understand:

"Like the premises hosting your business"

WITH TENOVATES:

Premium hosting included in all our subscriptions, at no extra cost

2
Step
Step 3

Content & Design

Your site's user experience

The interface, design and content that engage your visitors. This is what converts prospects into customers.

To better understand:

"Like the layout and merchandising of your shop"

WITH TENOVATES:

Custom design included depending on your subscription plan

3
Step
How much & why?

Where does the cost of a website come from?

A website is several services running together. Here's what each really costs when bought separately, and why.

Domain name

~ €15-30 / year

What: The unique address that lets customers find you (e.g. yourshop.tn).

Why it costs: Managed by global organizations (ICANN, registrars). The price covers registration, DNS maintenance and fees for these institutions. A .tn extension costs more than a .com for local administrative reasons.

Web hosting

~ €5-20 / month standalone

What: The physical server that stores your site and serves it 24/7.

Why it costs: A real server consumes electricity, must be cooled, protected against failures, and connected to the internet with dedicated bandwidth. Teams monitor 24/7 to prevent outages. A serious host also runs daily backups — that has a cost.

Initial development

~ €400 - 1,200 one-shot

What: The developer's work to build your site: design, integration, content, testing.

Why it costs: A professional site takes 20 to 40 hours of an experienced developer's work. Like paying an architect and then a contractor to build a shop: it covers design, execution and adjustments.

Maintenance & security

~ €20-60 / month standalone

What: Security updates, patches, outage monitoring.

Why it costs: Every month, new security vulnerabilities appear. If nobody updates your site, it will end up hacked or crashed. 1 to 2 hours of technical work per month are needed just to keep the site alive and safe.

Human support

~ €40-120 / intervention standalone

What: Someone reachable when you have a question, a bug, or a change to make.

Why it costs: The day your site goes down or you want to change a phone number, you need someone who responds quickly and knows what to do. That human time counts — it's never free, even when it seems "included".

Why a monthly subscription changes the game

When you buy everything separately, you pay each line item at premium price — and nobody is accountable if it breaks. A monthly subscription pools hosting, maintenance and support, and a single team commits to your site's continuity.

You're not just buying a site — you're paying for it to stay online, secured and up to date, without having to think about it. Same principle as a phone plan: you're sold an ongoing service, not just an object.

Options?

Which Solution to Choose?

Compare the different options available to make the right choice

Online builders
Wix, Shopify, Squarespace
Ideal for: Beginners with a limited budget

✓ Pros

  • Simple interface
  • Fast start
  • No technical skills required

✗ Cons

  • •
    Technical limitations
  • •
    Little customization
  • •
    Perpetual subscription

To quickly test an idea

Open Source CMS
WordPress, Joomla, Drupal
Ideal for: Technical users

✓ Pros

  • Flexibility
  • Large community
  • Many plugins

✗ Cons

  • •
    Complex maintenance
  • •
    Security to manage
  • •
    Learning curve

If you have time and skills

Tenovates - Custom Subscription
Professional website with full support
Ideal for: Serious businesses

✓ Pros

  • Custom development
  • Maintenance included
  • Professional support
  • Scales with your needs

✗ Cons

  • •
    Monthly commitment
  • •
    Initial development lead time

Optimal professional solution

Sector examples

What your site could look like

A few sectors we design custom websites for — each site is built for your brand, not taken from a catalogue. To see real projects, browse our work.

Hospitality

Restaurant & Café

E-commerce

Fashion Boutique

Medical

Clinic & Health

Services

Coach & Fitness

Legal / Accounting

Pro Firm

Real Estate

Prestige Real Estate

Tenovates Subscription

The Subscription Solution: Simplicity & Transparency

Everything included in a monthly subscription — no surprises, no hidden fees

Our Subscription Plans

Essentiel

The complete solution to get started

From

35€ HTper month

HT — VAT not applicable outside Tunisia (art. 259-1 French CGI)

Everything you need for a reliable professional presence

Perfect for:
Freelancers & independents • Small local businesses • Professional showcase sites • Essential online presence
Concrete example

A hair salon in Tunis

Home + services + photo gallery + hours + contact. 5 pages, live in 5 days.

  • Custom website (5 pages)
  • Mobile-first responsive design
  • SEO optimisation included
  • Hosting included
  • Client area with tickets & messages
  • Maintenance & security included
  • Support within 48 business hours
Start with Essentiel

Cancel anytime · 15-day guarantee

Most popular
Business

For growing businesses

From

75€ HTper month

HT — VAT not applicable outside Tunisia (art. 259-1 French CGI)

More power, more flexibility, more results

Perfect for:
Online shops • SMBs & startups • Lead-generating services • Growing businesses
Concrete example

A clothing boutique

Product catalog + cart + online payment + detailed sheets. ~10 pages, delivered in a few days.

  • Everything in Essentiel
  • Up to 10 pages
  • E-commerce & online shop
  • High-performance hosting
  • Priority support within 24 business hours
  • High priority on your requests
Ideal to grow without constraints
Choose Business

Cancel anytime · 15-day guarantee

Premium
Premium

The all-in-one premium solution

From

150€ HTper month

HT — VAT not applicable outside Tunisia (art. 259-1 French CGI)

Everything handled for you, no compromise

Perfect for:
Established companies • Complex projects • Demanding brands • Advanced technical needs
Concrete example

A multi-office clinic

Bilingual FR/AR + appointment booking + patient area + multi-site. 15-20 pages, ~2 weeks.

  • Everything in Business
  • Up to 20 pages
  • Top-performance hosting
  • Support within 4 business hours
  • Maximum priority on your requests
  • Dedicated contact
Built for strategic, ambitious projects
Choose Premium

Cancel anytime · 15-day guarantee

Subscription vs. Traditional Solution

See why the subscription is cheaper and simpler

Prices shown in EUR excl. VAT. VAT not applicable (art. 259-1 French CGI).

Traditional Solution

Hidden costs are common
Initial development€200-600
Domain name (2 years)€20-30
Hosting (24 months)€100-500
Maintenance (24 months)€500-1000
SSL & Security€100-200
Occasional fixesvariable
~ €920 - 2,330
Estimate over 2 years · excluding fixes

Tenovates Subscription

All included, no surprises
Custom development
Included

Included in the subscription

Domain name advice
Free
Premium hosting
Included
Complete maintenance
Included
SSL & advanced security
Included
Support included (reply within 48 to 4 business hours depending on the plan)
Included
Regular updates
Included
Domain name*
Free with a .tenovates.com subdomain — €15-30 excl. VAT/year for a personal domain

Standard costs depending on extension

€35-150/mois
A fixed, predictable monthly budget

What you gain with the subscription

A limited initial investment, a fixed monthly budget, and a solution complete with human support included. You only pay for what works — and you can stop whenever you want.

A limited initial investment, set out in the quote
Predictable budget every month
Full flexibility — cancel anytime

Frequently Asked Questions about the Subscription

How does the subscription work?

You choose your plan, we build your custom site. Once delivered, you pay a monthly subscription that includes everything: hosting, maintenance, support and updates.

Can I cancel at any time?

Yes, you can cancel your subscription at any time. Your site stays online until the end of the paid period. Your content, data and domain name belong to you: we hand them over. The site's code can be bought out, on quote.

What if I want to add features later?

From your client area (included in all plans), create a support ticket describing your need. Our team gets back to you with an estimate and starts development based on your plan's priority.

Is the domain name included?

A `<name>.tenovates.com` subdomain is included free, forever. You can publish your site there without any external steps. If you prefer a personal domain (.com, .fr, .eu…), we advise you for free on the choice and configure the DNS for you ; the domain cost (15-30 € HT/year depending on the extension) is paid directly to the registrar.

How it plays out

From brief to going live

How long does it take? It depends on what you want.

Custom project

3 to 8 weeks

Depending on complexity and features

1

Brief & scoping

You
Custom
1-2 days

You fill out the form (5 min) then a call with the team to validate goals, audience, constraints.

2

Design

Custom
1-3 weeks

Wireframes, design mockups, validation via back-and-forth rounds.

3

Development & integration

Custom
1-3 weeks

Adapting to your brand (colors, logo, texts, photos), specific pages, features, integrations.

4

Preview & adjustments

You
Custom
3-7 days

You discover your near-final site. You request changes, we apply them before going live.

5

Go-live & training

Custom
1 day

Your site is published. We show you how to manage your client area, post tickets, and evolve it.

Durations are average observed. A very ambitious custom project (multi-vendor marketplace, multi-language, complex integrations) can take longer — we give you an honest estimate at the brief call.

Resources

Further reading

All resources
GuideIn French

Les 12 indispensables d’un site e-commerce en Tunisie

Prix clairs en dinars, livraison par gouvernorat, paiement à la livraison et en ligne, mobile d’abord : les 12 éléments qu’un client tunisien attend d’une boutique en ligne.

27 September 2026 · 5 min read

Guide Complete

Congrats — you now know the essentials!

You understand what a website is, how it works, and why the Tenovates subscription is the ideal solution for your business.

→The logical next step

Now that you're informed, it's time to take action.Share your project in 5 minutes.

A limited initial investment, set out in the quote
Everything included in a monthly subscription
Full flexibility — cancel anytime
Scalable: new features whenever you need them

No jargon, no gotcha contract. You try it, you stay if it works for you.